Driving Digital

I was driving down the road in a taxi cab and the driver kept commenting about the various billboards we were passing. He seemed to really know what he was talking about. However, it still seemed fairly odd to me that the cab driver would initiate such a conversation, and as it carried on, I finally decided to ask him how he knew so much. After beating around the bush for a while, the driver admitted that his other job was in digital marketing services. I then noticed the sticker on his dashboard which advertised his company. It seems like some people can do it all.