Most people who buy niche research tools that research subniches are probably missing huge opportunities on PPC. There are a lot of people who know how to rank in small niches via SEO with pinpoint accuracy who for one reason or another would never think about touching pay per click marketing.
That’s too bad for people who use tools like Micro Niche Finder on a regular basis, but could be a huge opportunity for you.
If you buy such a tool and already understand pay per click advertising, you’ll likely realize that you can nearly double your income just by adding PPC traffic to the organic search traffic you get so easily.